44
schäkel
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great143.77avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Good€3.60–€41.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.91avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€26K€26K/yr · 142K searches