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Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Good569.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good€116.40avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Okay€150K€150K/yr · 80K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Price range
Bad€19.32–€809.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.0%90-day search growth — must beat 0% to launch