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pla silber
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.90avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€9.36–€18.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,731.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad€70K€70K/yr · 50K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch