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pla schwarz
Worth a lookShows low returns (0.4%), but soft demand (-32.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good€6.23–€32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€584K€584K/yr · 634K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.85avg listing price — sweet spot $15–$100
Review moat
Bad6,062.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-32.6%90-day search growth — must beat 0% to launch