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pla schwarz matt
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Price range
Good€7.31–€37.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.68avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€195K€195K/yr · 162K searches
Review moat
Bad5,023.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-46.3%90-day search growth — must beat 0% to launch