46
pla rot
Skip itPrices mostly outside the sweet spot ($9.10–$14.95) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€11.94avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay€247K€247K/yr · 124K searches
Review moat
Bad6,450.87avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Price range
Bad€9.10–€14.95cheapest to priciest tracked listing — scored on the share inside $15–$100