46
pla pastell
Skip itSoft demand (-57.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Great€7.34–€46.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€16.02avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,562.21avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€18K€18K/yr · 57K searches
Growth
Bad-57.8%90-day search growth — must beat 0% to launch
Signals Out of Stock