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pla orange
Skip itPrices mostly outside the sweet spot ($9.71–$14.46) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good€12.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€128K€128K/yr · 50K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,342.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad€9.71–€14.46cheapest to priciest tracked listing — scored on the share inside $15–$100