47
pla metallic
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great€7.76–€52.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Great€16.23avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,571.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad€42K€42K/yr · 91K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch