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Skip itSoft demand (-29.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.38avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay€225K€225K/yr · 184K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad6,086.78avg incumbent reviews — the moat a new listing must climb
Price range
Bad€9.84–€15.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Signals Out of Stock