55
pla braun
Worth a lookShows low returns (0.6%), but soft demand (-35.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great€7.60–€49.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Avg price
Good€14.13avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€151K€151K/yr · 130K searches
Review moat
Bad6,266.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.5%90-day search growth — must beat 0% to launch