53
pla beige
Worth a lookShows low returns (0.6%), but soft demand (-28.9% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.63avg listing price — sweet spot $15–$100
Price range
Good€8.77–€22.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€123K€123K/yr · 108K searches
Review moat
Bad4,765.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Signals Out of Stock