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mylar bags
Worth a lookShows low returns (0.7%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great167.08avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Great€15.14avg listing price — sweet spot $15–$100
Price range
Good€5.30–€31.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad€58K€58K/yr · 98K searches