65
hühnerzaun
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Review moat
Great273.51avg incumbent reviews — the moat a new listing must climb
Avg price
Great€71.69avg listing price — sweet spot $15–$100
Growth
Great+68.7%90-day search growth — must beat 0% to launch
Price range
Good€14.82–€139.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay€177K€177K/yr · 138K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Signals High Price