54
haarnetz
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,458.44avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.11–€23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.34avg listing price — sweet spot $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad€57K€57K/yr · 150K searches