54
glow in the dark filament
Worth a lookShows low returns (0.8%), but soft demand (-21.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€18.33avg listing price — sweet spot $15–$100
Price range
Great€10.58–€34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,156.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad€71K€71K/yr · 87K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand