46
gipsrüttler
Skip itSoft demand (-51.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible63.62avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great€61.32avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay€18.65–€206.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€41K€41K/yr · 35K searches
Growth
Bad-51.1%90-day search growth — must beat 0% to launch