47
giardien
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€21.07avg listing price — sweet spot $15–$100
Price range
Great€11.21–€34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great429.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€132K€132K/yr · 50K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf