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Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Great491.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.86avg listing price — sweet spot $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.55–€23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€140K€140K/yr · 112K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality