30
destille
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Incredible58.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€240.70avg listing price — sweet spot $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Price range
Bad€28.11–€540.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€18K€18K/yr · 109K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price