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52

vertikutierer

Worth a look

Shows low returns (0.8%), but weak search conversion (1.1%) keeps it on the watch list.

Market size 79Growth 20Conversion 14Competition 50Returns 96Price range 61Avg price 80Brand share 27Review moat 67Quality gap 53

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great€86.93

avg listing price — sweet spot $15–$100

Market size

Great€1.1M

€1.1M/yr · 1.1M searches

Review moat

Good834.09

avg incumbent reviews — the moat a new listing must climb

Price range

Good€20.45–€151.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Reviews