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Worth a look

Shows low returns (0.5%), but a small market ($13K/yr) keeps it on the watch list.

Market size 3Growth 20Conversion 24Competition 90Returns 97Price range 39Avg price 48Brand share 93Review moat 60Quality gap 62

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,080.1

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€11.77

avg listing price — sweet spot $15–$100

Price range

Okay€0.86–€23.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Market size

Bad€13K

€13K/yr · 59K searches

Reviews