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Launch itA $1.9M/yr market growing +2.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Great€1.9M€1.9M/yr · 1.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.92–€19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,704.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.73avg listing price — sweet spot $15–$100