62
tontopf
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great347.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.84avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great€4.45–€47.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+38.2%90-day search growth — must beat 0% to launch
Market size
Bad€59K€59K/yr · 392K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale