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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 50Conversion 35Competition 23Returns 86Price range 95Avg price 92Brand share 14Review moat 86Quality gap 63

Price range

Incredible€36.77–€96.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€52.65

avg listing price — sweet spot $15–$100

Review moat

Great288.14

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€97K

€97K/yr · 66K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

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