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Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great480.83avg incumbent reviews — the moat a new listing must climb
Price range
Good€6.02–€36.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.20avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay€213K€213K/yr · 258K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-42.1%90-day search growth — must beat 0% to launch