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spaltkeil
Skip itSoft demand (-51.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great€21.50avg listing price — sweet spot $15–$100
Price range
Great€9.59–€44.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good503.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad€85K€85K/yr · 115K searches
Growth
Bad-51.1%90-day search growth — must beat 0% to launch