49
spaltaxt
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible€45.53avg listing price — sweet spot $15–$100
Price range
Great€21.06–€106.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good742.66avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good€401K€401K/yr · 440K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.8%90-day search growth — must beat 0% to launch