56
smoker
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good636.51avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Avg price
Okay€182.98avg listing price — sweet spot $15–$100
Market size
Okay€101K€101K/yr · 307K searches
Price range
Bad€8.74–€783.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price