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schürze
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good€490K€490K/yr · 1.9M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,152.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.48–€19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.69avg listing price — sweet spot $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch