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Worth a lookShows searches that convert (19.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+67.6%90-day search growth — must beat 0% to launch
Review moat
Good704.87avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.80–€29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€276K€276K/yr · 134K searches
Avg price
Okay€10.44avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf