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Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Great+94.9%90-day search growth — must beat 0% to launch
Review moat
Great299.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.96avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good€4.30–€33.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€29K€29K/yr · 117K searches
Signals Out of Stock