58
pool wintermittel
Launch itA $1.3M/yr market growing +245.2% this quarter with returns at 0.3% — clears our launch bar.
Growth
Incredible+245.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great€1.3M€1.3M/yr · 221K searches
Review moat
Good1,184.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€288.82avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€9.50–€1324.92cheapest to priciest tracked listing — scored on the share inside $15–$100