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pool kescher
Launch itA $875K/yr market growing >1,000% this quarter with returns at 0.9% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great€875K€875K/yr · 818K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good€3.63–€31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.08avg listing price — sweet spot $15–$100
Review moat
Good1,395.43avg incumbent reviews — the moat a new listing must climb