50
pilze deko
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a small market ($16K/yr) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great414.57avg incumbent reviews — the moat a new listing must climb
Price range
Great€3.13–€60.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.34avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Market size
Bad€16K€16K/yr · 160K searches