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pikierstab
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great191.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.18avg listing price — sweet spot $15–$100
Price range
Bad€2.35–€15.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€21K€21K/yr · 40K searches
Growth
Bad-46.5%90-day search growth — must beat 0% to launch