70
ph plus pool
Launch itA $906K/yr market growing >1,000% this quarter with returns at 0.2% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.95avg listing price — sweet spot $15–$100
Market size
Great€906K€906K/yr · 312K searches
Price range
Good€8.93–€28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good816.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality