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56

pflanzkorb

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 47Conversion 11Competition 90Returns 85Price range 69Avg price 89Brand share 81Review moat 72Quality gap 35

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great€20.41

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Good622.84

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.74–€125.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€66K

€66K/yr · 357K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Products