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Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Good840.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay€211K€211K/yr · 159K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay€3.39–€18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.20avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch