61
orchideen
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Avg price
Great€21.67avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€4.90–€54.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good765.78avg incumbent reviews — the moat a new listing must climb
Market size
Okay€172K€172K/yr · 498K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand