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mottenfalle kleidermotten
Worth a lookShows searches that convert (25.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible25.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+133.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€423K€423K/yr · 169K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,421.95avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.08–€21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.95avg listing price — sweet spot $15–$100
Signals Trending