60
mausefalle
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Market size
Great€1.3M€1.3M/yr · 1.0M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,912.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.22avg listing price — sweet spot $15–$100
Price range
Okay€1.80–€20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand