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makita hochentaster
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€112.76avg listing price — sweet spot $15–$100
Review moat
Good1,246.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay€213K€213K/yr · 111K searches
Price range
Okay€62.72–€174.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.7%90-day search growth — must beat 0% to launch