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58

lilien

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 29Conversion 32Competition 83Returns 98Price range 51Avg price 68Brand share 64Review moat 86Quality gap 94

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great272.7

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Avg price

Good€14.11

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good€2.51–€28.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Market size

Bad€62K

€62K/yr · 170K searches

Products