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koll living garden
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+157.9%90-day search growth — must beat 0% to launch
Review moat
Great483.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good€103.65avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay€27.77–€181.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€50K€50K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand