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kokosseil
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+83.5%90-day search growth — must beat 0% to launch
Review moat
Good509.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.92avg listing price — sweet spot $15–$100
Price range
Okay€2.87–€20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad€59K€59K/yr · 33K searches
Competition
Bad83%top-5 click share — a locked-up shelf