49
kazan
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great189.53avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Good€117.59avg listing price — sweet spot $15–$100
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Market size
Okay€159K€159K/yr · 255K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€38.15–€233.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price