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kardamom

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Soft demand (-37.0% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 6Conversion 92Competition 19Returns 100Price range 31Avg price 32Brand share 29Review moat 81Quality gap 32

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great381.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay€9.89

avg listing price — sweet spot $15–$100

Price range

Okay€4.92–€19.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad€73K

€73K/yr · 66K searches

Growth

Bad-37.0%

90-day search growth — must beat 0% to launch

Search terms