52
holzspalter
Worth a lookShows low returns (1.0%), but soft demand (-54.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great€1.6M€1.6M/yr · 894K searches
Review moat
Great429.66avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay€297.11avg listing price — sweet spot $15–$100
Price range
Bad€17.60–€914.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.5%90-day search growth — must beat 0% to launch
Signals High Price