46
groot
Skip itSoft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€19.93avg listing price — sweet spot $15–$100
Price range
Great€6.01–€64.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,058avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay€116K€116K/yr · 233K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-32.2%90-day search growth — must beat 0% to launch